Effective Date: December 7, 2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://luxionlondon.com/.
Luxion London (“we,” “us,” or “our”) is committed to protecting your privacy. We operate an e-commerce website selling clothing for ladies, kids, men, and all family members. By using our website, you consent to the practices described in this policy.
What Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as Device Information.
We collect Device Information using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.
- Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
We may also use other tracking tools such as Google Analytics to understand site usage and improve our services.
Also, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, debit card details, or other accepted payment methods), email address, and phone number. This is called Order Information.
We may collect additional information such as your preferences for clothing sizes, styles, or shipping preferences to enhance your shopping experience.
By Personal Information in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you (e.g., order updates, promotions).
- Screen our orders for potential risk or fraud.
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, such as new clothing arrivals for ladies, kids, or men.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (e.g., analyzing browsing patterns to recommend clothing items).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:
- With shipping and logistics providers to deliver your orders.
- With payment processors to handle transactions.
- With service providers like email marketing tools or analytics platforms.
We also use Google Analytics to help us understand how our customers use Luxion London. For more on how Google uses your Personal Information, please see Google’s Privacy Policy.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
We do not sell your personal information to third parties.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you, such as promotions on ladies’ dresses or kids’ apparel.
You can opt out of targeted advertising by:
- Adjusting your browser settings to limit cookies.
- Using the opt-out tools provided by Google Analytics.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, update, or delete it. If you are a resident of the European Union (under GDPR) or California (under CCPA), you can request:
- Access to your data.
- Correction of inaccuracies.
- Deletion of your data (subject to legal obligations).
To exercise these rights, please contact us using the details below.
If you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including to India for operational purposes.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records for as long as necessary to fulfill the order, handle returns, or comply with legal requirements (typically up to 7 years for tax purposes). Device Information is retained for analytics purposes for up to 2 years.
You can request deletion at any time, subject to exceptions.
Security
We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Cookies and Tracking Technologies
Our Site uses cookies and similar technologies for functionality, analytics, and advertising. You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy (to be created separately if needed).
Minors
The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will delete it promptly.
Changes to This Privacy Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify you of significant changes by posting the new policy on the Site.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
- Email:support@luxionlondon.com
- Phone: +91 883 866 4830